Alex Manson-Smith

I’m a senior creative and copywriter with a background spanning advertising, brand and editorial. I develop campaign ideas, brand voices and stories that work across film, social, print, OOH and digital.

I’ve created work for some of the world’s best-known automotive, technology, beauty, travel and consumer brands, from global campaigns and launches to scripts, social content and tone of voice.

I’m also an experienced journalist, bringing an editorial instinct for sharp ideas, distinctive writing and stories people actually want to engage with.

Capabilities
Creative concepts · Copywriting · Campaign development · Brand voice · Tone of voice · Storytelling · Creative strategy · Scripts · Creative direction · Editorial

Selected brands & clients
Range Rover · Defender · Discovery · Jaguar · Shell Energy · Google · eBay · L’Oréal · La Roche-Posay · ASICS · The LTA · P&G · Compare the Market · Four Seasons · Viceroy Hotels · Halifax · Electrolux · TUI · Jet2